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About Us

About Us

Having a true passion for fashion from an early age compelled our creative director - Ajita Italiya to launch Ajiliyaa back in May 2017, The name is a fine blend of initials from the founder's first name and surname, the idea behind it was to create a space to curate the best designer collections from around the world and present them a platform for them to bring their best of contemporary yet unconventional fashion apparels under one roof. 

Over 5 years of our graceful journey, we have gathered more than 20,000+ customers and collaborated with 200+ designer brand making us the city's largest boutique to have to offer the widest selection of women's wear, footwear, and jewelry, from all of the country's most renowned designers. 

Over the years, we have organized designer previews of Shivan & Narresh, 'Not So Serious’ by Pallavi Mohan, Mahima Mahajan, Divya Reddy, Bhumika Sharma, Sonam Luthria and Nachiket Barve, and many more. The store also retails in an extensive range of designer jewelry, accessories, and couture by some of the established designers including NSS by Pallavi Mohan, Shivan & Narresh, Geisha Designs, Mahima Mahajan, Bhumika Sharma, Abraham & Thakore, Samant Chauhan, Mati, Purvi Doshi, Pinnacle by Shruti Sancheti, Deepa by Deepa Gurnani, Confluence of Crystals of Swarovski and many more.

Now to meet the rising demand for genuine designer wear across the country Ajiliyaa has now evolved into a larger, more luxurious platform for uniquely designed outfits that are carefully curated to accomplish the yearning for your dreamy wardrobe. 

In light of the constantly developing fashion trends, our vision is to work toward a long-term goal of providing customers with comfort and reliability in all of our products. The representation of harmony and togetherness in the many different traditions is seen across our large selection of ensembles which embodies classic, timeless fashion outfits.

About Founder

Founder & Creative director Ajiliyaa - Ajita Italiya, is an entrepreneur, vocalist, fashion stylist & socialist; these are just some of the ways in which she continues to inspire. Ajiliyaa is her vision turned into reality, she initiated this venture through our theme-based store in Surat (Gujarat) with an in-house health cafe, housing more than 200 designers.

She is a personality with a real zest for life, driving her to achieve so much and this same passion has allowed Ajiliyaa to walk 6 years of graceful journey and now into the biggest designer store in Surat.

She has a degree in Hotel Management & is a U.S.A. certified Image Management

Professional. Her passion for cycling has made her India's first lady to cross the Spiti Valley on cycle in 2017  She has been awarded the Iconic Woman of the Year award in 2020, in Mumbai. Recently she cycled from Miao to Annini in Arunachal Pradesh, adding one more feather to her cap.

Being someone who loves to write, her book named 'Sincerely Yours' was published as an inspirational diary for every woman. 

With a winning mindset, she is all charged up to inspire people with newer fashion trends! Because Ajiliyaa is not just shopping but an experience. 

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